THE ROLE OF THE FAMILY IN THE INHERITANCE OF SOCIAL AND CULTURAL VALUES BETWEEN GENERATIONS IN THE ERA OF MODERN SOCIAL CHANGE

Abstract

The family is the first and main social institution in the life of an individual which plays an important role in the process of inheriting social and cultural values between generations. Values such as norms, traditions, language, beliefs, and patterns of social behavior were first introduced and instilled through interaction in the family environment. This article aims to examine the role of the family in transmitting social and cultural values from one generation to the next as well as the challenges faced in the context of modern social change. This research uses a qualitative method with a literature study approach to various scientific sources in the form of books and articles in national and international journals. The results of the study show that the family plays a role as the primary socialization agent that shapes the character, cultural identity, and social attitudes of individuals from an early age. However, the flow of globalization, technological developments, and changes i family structure also affect the effectiveness of the process of inheriting these values. Therefore, it is necessary to strengthen the role of the family through intergenerational communication and adaptation of cultural values to remain relevant to the times.