THE IMPACT OF GLOBALIZATION ON THE TRANSFORMATION OF SOCIAL AND CULTURAL VALUES OF INDONESIAN PEOPLE IN THE MODERN ERA OF CONTEMPORARY DIGITAL DYNAMIC GLOBAL

Abstract

Globalization is an inseparable phenomenon from the development of the modern world which is characterized by advances in technology, communication, and information. The flow of globalization has a great influence on various aspects of life, including the social and cultural values of the Indonesian people. This article aims to examine the impact of globalization on changes in social and cultural values, both positive and negative. The research method used is a literature study by analyzing various literature sources in the form of books, national and international journals, and other relevant documents. The results of the study show that globalization encourages changes in people's mindsets, lifestyles, and social interactions, which has implications for shifting traditional values. On the other hand, globalization also opens up opportunities for the strengthening of local culture through adaptation and innovation. The conclusion of this study emphasizes that globalization is inevitable, but needs to be addressed critically so that the nation's social and cultural values are maintained.